For me, Lost Cherry was a turning point that made me interested once again in Tom Ford’s creations. Ford wants to make a long-lasting, projecting, vibrant, extraordinary fragrance and nothing can stop him. He does it the way he wants. And Lost Cherry is one of them.
The other fact I adore about his work is that he’s not in the “making perfume to accompany fashion” business that most designers do. Perfume is about style, and fashion is fashion. “Fashions fade, style is eternal”.
“I don’t believe in the customer telling you what they want. I think you tell the customer what they need” This is how he has built a stupendous business.
Lost Cherry is a full-bodied composition. A flawless oriental gourmand with boozy, syrupy, and floral decorations, that shares innocence and indulgence at once.